WebEatery vs. DoorDash

This comparison usually gets framed as a choice, and it mostly isn't one. DoorDash is a discovery channel—people who've never heard of you find you there. WebEatery is the channel your regulars use once they have. Most restaurants should run both, and the question worth asking is which orders belong in which place.

What DoorDash Costs

DoorDash Marketplace charges 15% (Basic), 25% (Plus), or 30% (Premier) per delivery order—payment processing included—and 6% on pickup orders, provided your pickup menu prices match your in-store prices. There's no restaurant-branded mobile app—diners order in the DoorDash app—and on marketplace orders the restaurant receives aggregated reporting rather than individual customer contact details. DoorDash's direct-ordering product takes no commission and does return that data, but it's an ordering page attached to your site: no branded app, no design control, no marketing tools.

What WebEatery Costs

$165/month for the first location

Flat, regardless of how many orders come through it. That's the whole structural difference: one of these gets more expensive the better you do.

The Order That Costs You Twice

Here's the case that should bother you. A regular—someone who's eaten with you 20 times, knows the menu, needs no persuading—opens DoorDash out of habit and orders. You just paid 15 to 30% to reach a customer you already had.

That's not a discovery fee. That's a tax on a relationship you built yourself. Nothing about DoorDash is wrong for finding new customers; it's the repeat orders where the commission stops buying anything.

A points-based rewards program and targeted promotional offers to keep customers coming back.

Who Your Customers Are

On a marketplace order, DoorDash holds the customer relationship. You get aggregated reporting, not a list you can reach.

The restaurant owns its customer data. WebEatery processes that data on the restaurant's behalf to provide and improve the service, and never sells it or uses it to market to the restaurant's customers.

Their direct-ordering product does return that data, and it takes no commission—so if cost were the only issue, it would be a reasonable answer. What it isn't is a channel of your own: no branded app, no design control, no rewards, no way to reach your list.

Delivery Without the Commission

Turning on delivery here doesn't change your rate.

Delivery through a third-party driver network, with no commission and no required cost to you—a delivery fee set by distance, not order size, passes to the customer unless you choose to absorb or split it.

The customer's delivery fee is flat by distance—$7.00 for deliveries up to 5 miles, then $0.75 per additional mile, to a maximum of 15 miles. The driver tip is separate, set by the customer at checkout.

Customers pay the restaurant's menu price—WebEatery adds no service fee.

Where DoorDash is the Better Choice

For discovery, nothing here competes. DoorDash puts you in front of people who have never heard of your restaurant, and no amount of your own marketing replicates that reach. A new location with no customer base yet should absolutely be on it.

Their 0% direct-ordering page is also genuinely free, and if your online volume is small, free beats $165.

The strategy that works for most restaurants isn't either-or: stay on DoorDash for reach, and give your regulars somewhere better to go.

The Short Version